Finally, the Contractor Marketing Secrets that can Double or Triple Your Leads, Sales and Profits — Regardless of Season or Economy

The easiest way to turn your contracting business from “waiting for leads” into a marketing machine, raking in thousands of extra dollars every week, right under the noses of competitors who haven’t a clue about the power of marketing…

Dear Contractor Friend,

Those are pretty big claims. Even I read them and ask, “Who’s going to believe this?” Then I’m reminded of contractor clients who also doubted, but learned how to flick the marketing switch that had held them from their profit potential. On their way to opening the marketing floodgates, hundreds of consultations revealed the following…

4 Costliest Contractor Marketing “Roadblocks”

1. Too consumed in the “technical” aspects of the business. They might be great contractors, but never learn how to market those skills. They “wait” on the phone to ring, or the season, word-of-mouth, the economy, whatever. Occasionally they get desperate for “some” marketing and things get worse since they…
2. Try to do it all themselves. Right. I know you’re a “doer” but come on — do you think a marketing expert could actually do your trade with no training? There are specialized contractor marketing skills gathered from million dollar successes – and failures. Why reinvent the wheel? Often, the marketing “do it yourselfer” creates amateur ads that actually reduce the company image. This can cause a knee-jerk reaction to…
3. Depend upon “experts” who just “happen” to be selling ads. I’ll let you figure out the flaw in that one! They may know how to “sell” what they have (media), but how in the world do they know anything about marketing your contracting business? Ridiculous. That can be very costly “free” advice! Yet nothing like this…
4. Trying to spend your way into success. This can mean buying a full-page Yellow Page ad when a 1/6th page is perfectly adequate (in fact, there are several examples where the smaller ad totally out performs the bigger one.) This can mean blowing money on most every media’s “deal of the week” or panicking to run ads when things are slow. We call this “Manic Marketing”. I don’t care what anyone tells you, spending and results are not directly related. Why?

It costs you the same to run an ad or mail a bunch of letters that end up in the trash as using ones that create a flood of phone calls; the only difference is the RESULT.

Sure, you want a solution for making the phone ring, but great marketing goes farther than that. You’d like to boost your image without breaking the bank. You’d like way more referrals (actually pretty easy if you know the phrase to use). You’re sick of losing jobs you “thought” were yours. You feel there MUST be a way to win jobs that are NOT price dependent, weather dependent, or rely strictly on the economy.

And you’re right. Guess what else?

NONE of those are contracting problems. They’re marketing problems. And they’re not your fault, because you’re not supposed to wake up one day and just “know” the answers to your marketing challenges. Yet, after years of much 5-figure marketing consulting jobs with contractors and testing dozens of strategies, I compiled and organized the most profitable solutions in a single marketing course called —

“Contractor Marketing Secrets Your Competition Doesn’t Want You to Know”

The first thing you need to know, is that this is NOT just a “book”. (More on that in a moment.) It’s a marketing “tell all” course to guide you to the most specific, profit-pumping marketing nuggets you can imagine, including…

• Drastically slash Yellow Page costs while increasing qualified leads. Untold fortunes are wasted in this media, but it is still a huge lead turn on… if you know how! See how others have turned smaller ads into huge response pullers. (Just turn to page 73.)
• 11 Contractor Marketing Myths are destroying your business, but the solutions are at your fingertips and many can be changed free. You’ll see these myths – and the “real” answers – in the first 18 pages of this marketing course!
• The common ad type that is a proven loser… but ad reps love and recommend it! Steer clear of this costly ad that is a “turn-off” that regularly sends prospects to your competition! Page 32.
• Wondering why some of your cards and letters turn into more trash than cash? One secret that can improve your mail’s “open rate” by a staggering 54% is on page 45. They can’t respond if they don’t read it! This virtually guarantees a
• What are the “5 most common and damaging words” in Contractor marketing? This worn-out phrase is seen everywhere — from Yellow Pages to brochures to websites, with embarrassing results. (I don’t give the page number here because I sneak it in about 5 different times. It drives me crazy and drives customers away.)

And we haven’t gotten warmed up yet! There are over 133 specific strategies, case studies, and secrets revealed. Each on is like “looking over the shoulder” of a high-dollar consulting job, where lots of money was spent to discover a single truth.

There is no other course out there that comes close to ripping away the layers of misguided marketing mistakes so commonly made in the contracting world.

They’re in this course for your full review. More importantly…

You’ll see the principles behind the profitable solutions, which can be many times more valuable. I apply these principles in every job, every coaching call, every ad I write, every strategic overview, and in Contractor Marketing Secrets Your Competition Doesn’t Want You to Know, they’re yours for the looking.

As I flip through this course book, I see tens of thousands paid in consulting work laid out in detail, but tens of millions in results shared. Many of these I’ve been unable (or unwilling) to share publicly.

Need to know the best (and worst) media for Contractors? Turn to Chapter 3.

How do you train for excellent phone service? All in Chapter 2.

Want to get the most out of a Home Show? Check out Chapter 6.

See? All you do is pick a problem and turn to the solution.

In fact, if you still wonder, here’s a complete chapter listing of the Contractor Marketing Secrets course book.

   Click Here for Chapter List.

What Do You Mean, “Not a Book?”

Remember when I said, “This isn’t just a book” and you probably thought I was just trying to make it sound special? Well, here’s the proof: Each copy gives you access to 27 additional bonus items free of charge! It’s like a library of specific marketing tools.

The method to my madness —

A publisher told me I was crazy to do this. They said “Either make it a ‘course’ and charge a conventional $200-$1500 course price, OR make it a ‘product’ and charge thousands.” I understand that way of thinking, however…

My thoughts were, “Why stop at ‘just a book’ if a contractor really needs more? Yet why ask him to buy a stack of marketing ‘tools’ if he only needs 3 or so right now? The others will just sit on a shelf.” So it made sense to me, and that’s the completely different packaging of this highly efficient product.

Wondering about all these bonuses? Take a look...

   Here's a Complete List of All 27 Bonuses!


A Sample on How to Use JUST ONE of your Bonus Items…

Let’s say you’re reading the Contractor Marketing Secrets course book, making notes, circling different strategies. Then you come across the section on “Yellow Page Advertising” and want someone to guide you along, beyond the pages you’ve read. Then you look on Page 88 and see where you can get a free Yellow Page critique on YOUR ad with pointers on making it better, PLUS you can also get a free Bonus CD that’ll show you how to turn a loser into a lead gusher! (I also say some not very nice things. Okay, I rip the subject to shreds.)

Regardless, this is just ONE example of 27 support items you’ll have access to with the coursebook!

“So, What’s the Price of the course, Contractor Marketing Secrets Your Competition Doesn’t Want You to Know”?

I’ve never been shy about high prices (and you shouldn’t be either) but this one was hard to peg. I mean, how much is it worth to save $440 on every newspaper ad? Just ask the ONE question on page 53 to get the discount! Or what would you pay to know how one contractor generated 6 times the sales of a nearby competitor at one Home Show?

Then I thought in “consulting” terms…

A 2-day consulting job is $9,800 and several are shared. Surely it’s fair to discount that by 90%, right? That’s a $980 bargain, but I don’t want you to even “think” about whether this is a good investment or not…

That’s why the entire 182 page Contractor Marketing Secrets Your Competition Doesn’t Want You to Know, is just $47(+ s/h). And that still entitles you access to all 27 bonus items!

Here's what's being said about Contracting Marketing Secrets...

"I’m not a big reader, BUT when I got my copy of Contractor Marketing Secrets, it was so informative and easy to understand that before I knew it, I was two-thirds of the way through it! It’s been eye-opening, and I can’t wait to finish it. Thanks!"

Marc Morales
Dynamic Air Systems


"I got the envelope with the marketing goodies. I am listening to the cd on yellow page ads and I have only listened to three tracks, but already I am so totally blown away! This information is so valuable. Thanks."

Karen Eckles
Armstrong Heating & Air


"What is funny is that I have learned and benefited more from this than any book or magazine article that I have read! I can’t tell you enough just how much I appreciate the service and information our company gets from you and your staff."

James Meeks
Streamside Services, Inc.

When you get this incredible Contractor Marketing Secrets course, you’ll see how you can turn “off” the stress machine; quit wondering about which marketing tools are best, or which media to choose.

You’ll see how to correctly plan your marketing course, how to create ads that blister the competition, and ways to generate leads, build image, and maintain a raving base of referring fans.

The point is, you’re not alone. Your problems have been solved. Find out here by ordering today.

What’s it worth to quit wondering “what if” on your marketing questions? What’s it worth to see how others have succeeded by installing powerful marketing principles in their companies? Lastly, what’s it worth for you to burst through the sales logjam that has hindered you too long?

Get the answers. Get Contractor Marketing Secrets Your Competition Doesn’t Want You to Know and find out now.

Happy Marketing!

Adams Hudson, President
Hudson, Ink

Adams Hudson is president of Hudson, Ink – a creative marketing firm for contractors. He is also HVAC industry's hottest ad designer and copywriter - contractors use his Direct Response ads to rake in over $330M in annual sales. You can read more about Adams Hudson and Hudson, Ink on their website www.hudsonink.com.